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Fashion Trends


O&X New York: Where City Summer Begins
O&X New York: SS25 Sunwear As summer cuts across the city, shadows lengthen and silhouettes sharpen. The SS25 sunwear collection by O&X...

KIO YAMATO
Jun 9, 20252 min read


Thom Browne: Redefining the Modern Uniform
Thom Browne: Redefining the Modern Uniform
Few designers have reshaped the fashion landscape with such singular vision and tenacity as Thom Browne. Since launching his namesake label in 2001 with just five suits in a small appointment-only shop in New York’s West Village, Browne has steadily evolved into one of the most influential voices in contemporary menswear and womenswear.

KIO YAMATO
May 21, 20252 min read


Eyewear as Identity: How Gen Z and Gen Alpha Are Redefining Eyewear Trends in 2025
Eyewear as Identity: How Gen Z and Gen Alpha Are Redefining Eyewear Trends in 2025
Joon Kim
May 8, 20252 min read


Stand Out in Color : Unveiling KIO YAMATO’s Bold Frames
Stand Out in Color : Unveiling KIO YAMATO’s Bold Frames

KIO YAMATO
Apr 26, 20252 min read


The Rise of AI in Eyewear Marketing—Hype or the Next Big Move?
The Rise of AI in Eyewear Marketing—Hype or the Next Big Move?

KIO YAMATO
Apr 3, 20253 min read


The End of Thick Frames? The Future of Eyewear Design
Eyewear trends have evolved dramatically over the years, reflecting shifts in fashion, technology, and consumer preferences. One of the...

KIO YAMATO
Mar 4, 20253 min read


How to Choose the Right Frame Color for Your Skin Tone
How to Choose the Right Frame Color for Your Skin Tone

KIO YAMATO
Feb 9, 20253 min read


Why Design House Archives Are Key to Eyewear Innovation and Fashion Trends
In the world of eyewear, where trends often shift with the seasons, timeless design and innovation continue to stand as enduring...

KIO YAMATO
Dec 29, 20242 min read

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