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O&X NEW YORK / JOURNAL OP-366U Oval Acetate Glasses with a New York Point of View
The pair you make your own.
The OP-366U by O&X New York is an acetate optical frame crafted in Japan and introduced in the Fall/Winter 2026 collection. Its softly rounded oval shape brings an easy character to everyday eyewear, with a defined brow and color choices that change the way the frame reads on the face.

KIO YAMATO
Sep 134 min read


O&X New York - OP-348U Why We Call It "Her City"
O&X New York - OP-348U Why We Call It "Her City"
New York has always been defined by movement, individuality, and presence.But more than anything, it is shaped by the people who move through it every day.
Her City was created for a woman who does not dress for one moment, but for many.
Morning streets, midday plans, evening transitions.

KIO YAMATO
Jan 181 min read


The Quiet Challenger: How KIO YAMATO Redefines Eyewear Beyond the Giants
The Underdog Advantage
In today’s eyewear market, massive brands dominate headlines and billboards. They’re backed by marketing budgets the size of small countries, pushing global campaigns that seem impossible to compete with. Yet, when it comes to what truly matters — comfort, craftsmanship, and authentic design — the quiet challenger often delivers more.

KIO YAMATO
Sep 11, 20252 min read

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